| 000 | 01136nam a2200265 i 4500 | ||
|---|---|---|---|
| 003 | CSPC | ||
| 005 | 20231027051447.0 | ||
| 008 | 231019s2020 nyua b 001 0 eng d | ||
| 020 | _a9781984637277 | ||
| 040 |
_cCSPC _aCSPC _beng |
||
| 082 | 0 | 4 |
_a658 _bT343 |
| 245 | 0 | 0 | _aTheory, practice, and techniques in business and marketing management |
| 250 | _aSecond edition | ||
| 264 | 1 |
_aNew York : _b3G E-learning, _c2020. |
|
| 300 |
_ax, 315 pages : _billustrations (some color) ; _c24 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aBusiness and marketing management -- Marketing environment and segmentation -- Marketing mix and communication -- Essential of physical distribution -- Pricing and revenue management -- Consumer behavior in marketing -- Customer relationship management. | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 710 | _a3G E-Learning | ||
| 942 |
_2ddc _cBK _h658 _iT343 _kCIR _m2020 _n0 |
||
| 999 |
_c26346 _d26346 |
||