| 000 | 01739nam a2200313 i 4500 | ||
|---|---|---|---|
| 003 | CSPC | ||
| 005 | 20231019103115.0 | ||
| 008 | 231018s2022 enka b 001 0 eng | ||
| 020 | _a9781473778696 | ||
| 040 |
_aCSPC _cCSPC _beng |
||
| 050 | 0 | 0 |
_aHF1416 _bD66 |
| 082 | 0 | 0 |
_223 _a658.84 _bD720i |
| 100 | 1 |
_aDoole, Isobel, _eauthor. |
|
| 245 | 1 | 0 |
_aInternational marketing strategy : _banalysis, development and implementation / _cIsobel Doole, Robin Lowe, and Alexandra Kenyon. |
| 250 | _aNinth edition. | ||
| 264 | 1 |
_aAndover, Hampshire : _bCengage Learning EMEA, _c2022. |
|
| 300 |
_axxv, 511 pages : _bcolor illustrations ; _c26 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aincludes bibliographical references and index. | ||
| 505 | 0 | _aAn introduction to international marketing -- The world trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- International niche marketing strategies for small- and medium-sized enterprises -- Global strategies -- Market entry strategies -- International product and service management -- International communications -- The management of international distribution and logistics -- Pricing for international markets -- Strategic planning in technology-driven international markets. | |
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement _vCase studies. |
|
| 700 | 1 |
_aLowe, Robin, _eauthor. |
|
| 700 | 1 |
_aKenyon, Alexandra, _eauthor. |
|
| 942 |
_2ddc _cBK _e23 _h658.84 _iD720i _kCIR _m2022 _n0 |
||
| 999 |
_c26319 _d26319 |
||