000			02039nam a2200349 i 4500
003			CSPC
005			20231123140616.0
008			230802s2020 cau b 001 0 eng
010			_a 2019955358
020			_a9781526491978
040			_cCSPC _beng _erda
050	0	0	_aHD30.3
082	0	4	_a658.45 _bC814c
100	1		_aCornelissen, Joep, _eauthor.
245	1	0	_aCorporate communication : _ba guide to theory and practice / _cJoep Cornelissen.
250			_aSixth edition.
263			_a2001
264		1	_aThousand Oaks, California : _bSAGE, _c2020.
300			_axxiv, 304 pages : _billustration, _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes bibliographical index.
505			_aDefining corporate communication -- corporate communication in contemporary organizations -- corporate communication in a changing media environment -- stakeholder management and communication -- corporate identity, branding and corporate reputation -- communication strategy and strategic planning -- research and measurement -- media relations -- employee communication -- issues management -- crisis communication -- leadership and change communication -- corporate social responsibility (csr) and community relations.
520			_a"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"-- _cProvided by publisher.
650		0	_aBusiness communication.
650		0	_aCommunication in management.
700			_aCornelissen, Joep, _eauthor.
942			_2ddc _cBK _h658.45 _iC814c _kCIR _m2020 _n0
999			_c25813 _d25813