| 000 | 00721nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20230512221605.0 | ||
| 008 | 180308t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780415721127 | ||
| 040 | _cCSPC | ||
| 082 | 0 |
_a658.827 _bC817 |
|
| 245 | 0 | 0 |
_aCorporate branding : _bareas, arenas and approaches / |
| 260 |
_aLondon : _bRoutledge _c2015. |
||
| 300 |
_axiv, 261 pages : _bfigures, tables ; _c23 cm. |
||
| 500 | _aIncludes Index. | ||
| 650 | 1 | 0 | _aMarketing. |
| 650 | 1 | 0 | _aConsumers' preferences. |
| 700 | 1 |
_aT C Melewar _eeditor |
|
| 700 | 1 |
_aS F Syed Alwi _eeditor |
|
| 940 | _a123 | ||
| 942 |
_cBOOK _jCIR 658.827 C817 2015 |
||
| 999 |
_c2455 _d2455 |
||