| 000 | 01053nam a22003137a 4500 | ||
|---|---|---|---|
| 005 | 20230512221605.0 | ||
| 008 | 180308t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071283342 | ||
| 040 | _cCSPC | ||
| 082 | 0 |
_a658.8 _bP426e |
|
| 100 |
_aPerreault, William Jr. D., _eauthor. |
||
| 245 | 0 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach/ _cWilliam D. Perreault Jr. |
| 250 |
_a11th _bEdition |
||
| 260 |
_aUnited States of America : _bMcGraw-Hill Companies, _c2008. |
||
| 300 |
_av, 660 pages : _bcolored images, colored figures ; _c28 cm. + _e1 computer disc |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 337 |
_2rdamedia _acomputer |
||
| 338 |
_2rdacarrier _avolume |
||
| 338 |
_2rdacarrier _acomputer disc |
||
| 500 | _aIncludes Index. | ||
| 650 | 1 | 0 | _aMarketing. |
| 700 | 1 |
_aCannon, Joseph P., _eauthor. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome, _eauthor. |
|
| 940 | _aLenie | ||
| 942 |
_cBOOK _jCIR 658.8 P426e 2008 |
||
| 999 |
_c2453 _d2453 |
||