| 000 | 00988nam a22003017a 4500 | ||
|---|---|---|---|
| 005 | 20230512221557.0 | ||
| 008 | 180302t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781259251634 | ||
| 040 | _cCSPC | ||
| 082 | 0 |
_a658.8 _bP426e |
|
| 100 |
_aPerrault, William D., Jr. _eauthor. |
||
| 245 | 0 | 0 |
_aEssentials of marketing: _ba marketing strategy planning approach / _cWilliam D. Perrault, Jr. |
| 250 |
_a14th _bedition |
||
| 260 |
_aNew York : _bMcGraw-Hill Education, _c2015. |
||
| 300 |
_av, 717 pages : _bimages, tables ; _c27 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes Index. | ||
| 650 | 1 | 0 | _aMarketing. |
| 700 | 1 |
_aPerrault, William D., Jr. _eauthor. |
|
| 700 | 1 |
_aCannon, Joseph P., _eauthor. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _eauthor. |
|
| 940 | _a123 | ||
| 942 |
_cBOOK _jCIR 658.8 P426e 2015 |
||
| 999 |
_c2306 _d2306 |
||