| 000 | 00796nam a22002537a 4500 | ||
|---|---|---|---|
| 005 | 20230512221556.0 | ||
| 008 | 180301t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789814670067 | ||
| 040 | _cCSPC | ||
| 082 | 0 |
_a658.8 _bP441p |
|
| 100 |
_aPeter, J. Paul _eauthor. |
||
| 245 | 0 | 0 |
_aA preface to marketing management _cJ. Paul Peter |
| 250 |
_a14th _bedition |
||
| 260 |
_aNew York : _bMcGraw-Hill Education, _c2015. |
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| 300 |
_avi, 269 pages : _bfigures ; _c25 cm. |
||
| 500 | _aIncludes Index. | ||
| 650 | 1 | 0 |
_aMarketing _vManagement. |
| 700 | 1 |
_aPeter, J. Paul _eauthor. |
|
| 700 | 1 |
_aDonnelly, James Jr. H., _eauthor. |
|
| 940 | _a123 | ||
| 942 |
_cBOOK _jCIR 658.8 P441p 2015 |
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| 999 |
_c2296 _d2296 |
||