000 02412nam a22003017a 4500
005 20230512223910.0
008 220629t xxu||||| |||| 00| 0 eng d
020 _a9780749478414
040 _cCSPC
050 0 _aTS171.4
082 0 _a745.2068
_bH192d
100 _aHands, David
_eauthor.
245 0 0 _aDesign management
_bthe essential handbook/
_cDavid Hands
260 _aLondon :
_bKogan Page Limited ;
_c2018.
300 _aviii, 246 pages :
_bfigures, tables ;
_c26 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aIncludes index,
504 _aIncludes bibliographical references.
520 _aDesign Management is the essential handbook to all things design. As a discipline, design management is continually in motion; changing, responding and adapting to the dynamics of social and business transformation. As a business function, it combines project management, design, strategy and supply chain techniques to enable the creation of more effectively designed products, services, communications and brands. As such, it is relevant to a very broad range of industries and sectors, and Design Management recognizes this by structuring content around four key universal perspectives: values, horizons, visions, and futures. These perspectives give an overview of the development, key issues and future direction of design management. Meticulously researched, Design Managementgoes beyond individual project-level implementation to explore design strategy at both organizational and macro levels. By showcasing its impact all the way up to industrial and national application, students will gain a deep understanding of the nuances, scope and scalability of design. Filled with vibrant case studies and guest perspectives from a spectrum of industry leaders and policy makers, this book is an invaluable real-world commentary on design's role as a key asset in organizational activity. The book's engaging and accessible style provides students and practitioners with everything needed to foster a climate of creative engagement.
650 1 0 _aIndustrial design
_vManagement
_xCase studies.
650 1 0 _aIndustrial organization (Economic theory)
_xCase studies.
940 _aLenie
942 _cBOOK
_jCIR 745.2068 H192d 2018
999 _c12124
_d12124