Virtual and hybrid events / Michèle Fournier.

Includes bibliographical references and index.

Introduction to virtual and hybrid events -- Planning and strategy -- Technology and platforms -- Content creation and curation -- Engaging attendees -- Production and execution -- Measurement and analytics.

"Virtual and hybrid events have become increasingly popular in recent years, offering a unique and versatile way to connect and engage with audiences. According to recent studies, the global virtual event market size is projected to reach $404.45 billion by 2027, indicating a significant growth potential in this industry. One of the major benefits of virtual events is their ability to transcend geographical boundaries, allowing attendees from all around the world to participate. This has led to increased attendance and engagement rates, with some virtual events reporting up to 50% higher attendance compared to their in-person counterparts. Virtual events also offer cost savings. By eliminating the need for physical venues, accommodation, and travel expenses, organizations can significantly reduce their event costs. In fact, studies suggest that virtual events can save up to 75% of the expenses associated with traditional in-person events. However, hybrid events have also gained traction, combining the best of both virtual and in-person experiences. These events feature a physical component for a smaller group of attendees, while also providing a virtual platform for remote participants. This allows for a more inclusive and accessible event experience, accommodating different attendee preferences and circumstances. Recent surveys indicate that 89% of event professionals believe that hybrid events will become the new norm in the industry. The flexibility and reach offered by hybrid events make them an attractive option for organizations aiming to maximize their
event impact.
The book "Virtual and Hybrid Events" offers a comprehensive guide to planning, executing, and measuring the success of virtual and hybrid events. It consists of seven chapters that cover various aspects of virtual and hybrid events"-- Back cover.