Planning and management of advertising and marketing / B.K. Pradhan.

By:

Pradhan, B.K [author. ]

Material type: Text

TextPublication details: Jaipur : Horizon Press, 2023. Description: viii, 272 pages ; 24 cmContent type:

rdacontent

Media type:

rdamedia

Carrier type:

rdacarrier

ISBN:

9789387985384

Subject(s):

DDC classification:

P882p 658.401811

Contents:

Introduction -- Planning of advertisement -- Management of advertisement -- Crisis management -- Marketing and advertisement of indigenous products -- Strategic initiatives -- Advertising and marketing of products -- Microstructure of the market.

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Main Library-Nabua	Circulation Section	CIR 658.401811 P882p 2023 (Browse shelf(Opens below))	1-1	Available		027903

Includes bibliographical references and index.

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