Strategic business analysis with management / Norvin Moises Palma and Janus Aries Q. Simbillo.

Includes bibliographical references.

Introduction of strategic business analysis -- Analysis techniques and process -- Entrepreneurial mindset in corporate strategic analysis -- Operation department strategies and analysis -- Marketing department strategies and analysis -- Finance department strategies and analysis -- Supply chain and inventory department strategies and analysis -- Human resources department strategies and analysis -- Security management analysis -- Digital media analysis -- Economics analysis -- Retail analysis -- Service industry analysis -- Property appraisal analysis -- Risk and crisis management analysis -- P-A-L-M-A analysis.

"The book is Outcome Based Education (OBE) and aligned to the prescribed program goal and program outcome of tertiary education authority. It reflects both normal and new normal situations. It will greatly educate our future accountants and managers to rationalize situation and produce better holistic judgment considering the resources of the enterprise, employers, employees, customers, other stakeholders, and our only one planet-"earth". Strategic Business Analysis aims to make the students to understand the situation and produce practical and best decisions through analysis, plans, and action"-- Back cover.