Entrepreneurship : the practice and mindset / Heidi M. Neck, Christopher P. Neck, Emma L. Murray.

Includes bibliographical references and index.

Entrepreneurship is a life skill -- Creating and developing opportunities -- Evaluating and acting on opportunities -- Supporting new opportunities.

"Entrepreneurship: The Practice and Mindset (3rd ed.) catapults students beyond the classroom to think and act more entrepreneurially in order to create opportunities and take action in uncertain environments. Based on the world-renowned Babson program, this text emphasizes practice and learning through action. Entrepreneurship has historically and narrowly been defined as starting a new business, with little attention given to the individuals-the entrepreneurs of all types-who have the mindset, skillset, and toolset to create change, improve the world, and make a difference in their lives as well as the lives of others. The most current view of entrepreneurship is represented in this text. Entrepreneurship today is not reserved for the chosen few but is a life skill needed by all. The world will benefit not only from those who start new ventures but also from those who act entrepreneurially in all that they do. We are living in the entrepreneurial generation, and all students must get comfortable with creating and testing new ideas, navigating uncertain environments, and acting in order to learn rather than learning in order to act. Entrepreneurship: The Practice and Mindset is a practice-based, realistic, and inclusive approach to entrepreneurship. It is a core textbook for college-level undergraduate and graduate students seeking methods for starting and running something new: a new business for-profit or nonprofit, inside a large corporation, or within a family business. Four points guide the philosophy of this book: First, every student should be exposed to the practice of entrepreneurship regardless of major, discipline, or chosen career path. The life skill developed through the discipline of entrepreneurship is both necessary and differentiating. We have the innate ability to build, problem solve, lead, reflect, experiment, improvise, and empathize, but sometimes we lack the mindset (or have lost the mindset at some point) to do so in creative and ingenious ways. Our education system has deemphasized critical thinking in favor of right and wrong. In short, we have educated the human race to be less entrepreneurial than ever before. It's time to get those entrepreneurship skills back"-- Provided by publisher.