Consumer behavior : building marketing strategy / David L. Mothersbaugh, Del I. Hawkins, and Susan Bardi Kleiser.

Includes bibliographical references and index.

Consumer behavior and marketing strategy -- Cross-cultural variations in consumer behavior -- The changing American Society: values -- The changing American Society: demographics and social stratification -- The changing American Society: subcultures -- The American Society: families and households -- Group influences on consumer behavior -- Perception -- Learning, memory, and product positioning -- Motivation, personality, and emotion -- Attitudes and influencing attitudes -- Self-concept and lifestyle -- Situational influences -- Consumer decision process and problem recognition -- Information search -- Alternative evaluation and selection -- Outlet selection and purchase -- Post purchase processes, customer satisfaction, and customer commitment -- Organizational buyer behavior -- Marketing regulation and consumer behavior.