Learning Resource and Development
Amazon cover image
Image from Amazon.com
Image from Coce

Engaging your community through active strategic marketing : a practical guide for librarians and information professionals / Terry Kendrick.

By: Material type: TextTextPublisher: London : Facet Publishing, 2021Description: viii, 198 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781783303830
Subject(s): DDC classification:
  • 021.7 K345e
Contents:
The need for a professional approach to engagement -- Strategic marketing planning for engagement -- Ambition: the basis for all activity -- Understanding users and potential users -- Identifying value and segmentation -- Managing stakeholder engagement -- Making choices and creating offers -- Crafting engaging messages -- Effective marketing channels for engaging messages -- Digital channels and engagement -- Evaluating the response to engagement activity -- How to give marketing and engagement the best chance of success.
Summary: "This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success."
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 021.7 K345e 2021 (Browse shelf(Opens below)) 1-1 Available 029744

Includes bibliographical references and index.

The need for a professional approach to engagement -- Strategic marketing planning for engagement -- Ambition: the basis for all activity -- Understanding users and potential users -- Identifying value and segmentation -- Managing stakeholder engagement -- Making choices and creating offers -- Crafting engaging messages -- Effective marketing channels for engaging messages -- Digital channels and engagement -- Evaluating the response to engagement activity -- How to give marketing and engagement the best chance of success.

"This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success."

There are no comments on this title.

to post a comment.