Social research methodology : qualitative and quantitative designs / Avdhesh Jha.

Includes bibliographical references.

Formulating the basis of social research -- Basics of social research -- Directing the social research -- Demarcating the social research -- Hypothesis -- Sampling -- Designing the research -- Qualitative and quantitative research design -- Experimental design -- Quality in measurement -- Conducting analysis in social research -- Statistics in social research -- Concluding the social research -- Reporting the social research.

"This book provides unrivalled coverage of both quantitative and qualitative research methods, making it invaluable for anyone embarking on social research. Divided into five parts/sections, it introduces tools, techniques, critical aspects, and knowledge of conducting social research, which include a detailed discussion about the basics of social research, social research problem, review of literature, hypothesis, sampling, research design, tools of research, statistics and report writing. The volume helps acquire knowledge, develop an understanding, apply the concepts in social research and curate checklists and rating scales designed to evaluate the statement of a problem, research proposal, hypothesis, different methods of research and writing research reports. It also includes a brief discussion about statistics, the style of reporting and the criteria for evaluating the social research. This book will be a helpful reference/text for graduates, postgraduates, doctoral scholars and all those interested in societal development. It would also be useful to the students, researchers, and teacher of the various social sciences disciplines like psychology, sociology, education, social work, and other allied subjects. It would also be an invaluable companion to professionals and data scientist working in the field of analytics"-- Provided by publisher.