Marketing strategy : text and cases / O. C. Ferrell, Michael D. Hartline, and Bryan W. Hochstein.
Material type: TextPublisher: Boston, Massachusetts : Cengage Learning, 2022Edition: Eighth editionDescription: xix, 536 pages : color illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9780357516300
- 23 658.802 F413m
- HF5415.13 .M3586 2022
Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Main Library-Nabua | Circulation Section | CIR 658.802 F413m 2022 (Browse shelf(Opens below)) | 1-1 | Available | 026107 |
Includes index.
Marketing in today's economy -- Strategic marketing planning -- Collecting and analyzing marketing information -- Developing competitive advantage and strategic focus -- Customers, segmentations, and target marketing -- The marketing program -- Branding and positioning -- Ethics and social responsibility in marketing strategy -- Marketing implementation and control -- Developing and maintaining long-term customer relationships
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