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The digital marketing planner : your step-by-step guide / Annmarie Hanlon.

By: Material type: TextTextPublisher: Los Angeles : SAGE, 2022Description: 154 pages : illustrations ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781529742787
Subject(s): DDC classification:
  • 658.872 H195d
LOC classification:
  • HF5415.1265  .H356 2022
Contents:
Introduction -- The 8 steps in creating a digital marketing plan -- Step1 assess the background -- Step2 Analyse the audience -- Step3 Create a digital marketing strategy -- Step4 Construct the objectives -- Step5 Justify the resources -- Step6 Build the action plan -- Step7 Evaluate the plan -- Step8 Present the plan.
Summary: "A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives to planning resources and presenting your work"-- Provided by publisher.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 658.872 H195d 2022 (Browse shelf(Opens below)) 1-1 Available 029561

Includes bibliographical references and index.

Introduction -- The 8 steps in creating a digital marketing plan -- Step1 assess the background -- Step2 Analyse the audience -- Step3 Create a digital marketing strategy -- Step4 Construct the objectives -- Step5 Justify the resources -- Step6 Build the action plan -- Step7 Evaluate the plan -- Step8 Present the plan.

"A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives to planning resources and presenting your work"-- Provided by publisher.

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