Marketing essentials / Lois Schneider Farese.
Material type: TextUSA : Glencoe/McGraw-Hill, 1997Edition: 2nd EditionDescription: xx, 620 pages : figures, graphs, images ; 28 cmContent type:- text
- unmediated
- volume
- 0026406012
- 658.8 F223m
- HF5415
Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Buhi Campus Library | Audio Visual | CIR 658.8 F223m 1997 (Browse shelf(Opens below)) | 1-2 | Available | 000803-BUH | ||
Books | Buhi Campus Library | Audio Visual | CIR 658.8 F223m 1997 (Browse shelf(Opens below)) | 2-2 | Available | 000804-BUH |
Includes index.
Marketing is all around us -- Basic marketing concepts -- Our free enterprise system -- World economies -- Business and social responsibility -- The domestic marketplace -- The global marketplace -- Fundamentals of mathematics -- Communication skills -- Computer technology -- Interpersonal skills -- Management skills -- What is selling? -- The sales process -- Determining needs and product presentation -- Handling customer questions and objectives -- Closing the sale and following up -- Math for retail sales -- What is promotion? -- Advertising media -- Preparing print advertisements -- Visual merchandising and display -- Publicity and public relations -- Channels of distribution -- Physical distribution -- Stock handling and inventory control -- Purchasing and distribution math -- Price planning -- Pricing strategies -- Pricing math -- Marketing research -- Conducting marketing research -- What is product planning -- Branding, packaging, and labeling -- Extended product features -- What is entrepreneurship? -- Risk management -- Developing a business plan -- Financing the business -- Cheers in marketing -- Making your career decision -- Finding and applying for a job.
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