Visual communication : insights and strategies / Janis Teruggi Page and Margaret Duffy.

Includes bibliographical references and index.

Part one: understanding visual communication -- Making sense of visual culture -- Visualizing ethics -- Ways of seeing: visual rhetoric -- Part two: basic ways of seeing, interpreting, and creating -- Sign language: semiotics -- This means that: metaphor -- Storytelling: visual narratives -- Visual voices: fantasy themes -- Part three: using visuals in professional communication -- Advertising -- Public relations -- Journalism -- Visuals in organizations -- Intercultural communication.

"How can we make sense of the myriad visual images surrounding us today? How can we strategically use images with a clear understanding of their function and impact? This book answers these questions by providing new "ways of seeing" visual representations through different lenses and in different contexts. It then provides practical guidance for creating purposeful and ethical visual communication. The authors recognize the accelerating dominion of images in communication, society, and culture. We human beings process images and video effortlessly and automatically. Visuals carry an emotional and visceral punch that text can rarely, if ever, match. As multinational marketers, social media influencers, and teenagers on TikTok know, visuals create their own language, accessible to all, regardless of traditional textual barriers of understanding such as education or language"-- Provided by publisher.