The business growth and marketing practices of selected sari-sari- stores in urban barangays of the municipality of Buhi: basis for extension program / Sally C. Corral, Rose Ann Angel Covieta, and Abner V. Cresencio Jr.

Undergraduate Thesis (BSOA)- Office Administration Camarines Sur Polytechnic Colleges, 2023.

This study aims to determine the business growth and marketing practices of selected sari-sari stores in urban barangays of the municipality of Buhi. Objectives are to determine the socio-demographic profile of sari-sari store owners, to know the marketing practices and to identify the marketing challenges encountered by sari-sari store owners and the action plan to enhance the business growth and marketing practices of sari-sari stores. The Descriptive Method was used to analyze and interpret the answer to the problem of the study. The instrument used in this study was a questionnaire for data collection, and the statistical treatment used in the data gathered were percentage technique, weighted mean, the 4-point Likert scale and the rank ordering method.
Based on the data gathered, the respondents were mostly 34 years old and above, female married, and high school graduates. Half of the population were engaged in the business operation for 2-6 years, personal savings are the source of capital, have an estimated capital of 3001-5000, with an estimated monthly income of 1000-5000. Marketing practices of sari-sari store owners were many products can be chosen by customers and target customers (colors, flavors, brand, size of products), the price of the product is affordable, stores are near household and convincing the customers to buy the products through personal selling. And the researcher's recommendations were sari-sari store owners must attend programs or workshops to gain enough knowledge about their business, must be able to prioritize their customer by understanding and addressing their needs, having a program about financial literacy, be flexible to help them keep up with the trends, do some research, and use the marketing mix, which is the 4Ps that will help them to differentiate themselves over competitors.