Barker, Melissa S.,

Social media marketing a strategic approach/ Melissa S. Barker - 2nd Edition - Massachusetts: Cengage Learning, 2017. - xv, 330 pages: colored images, figures; 28 cm.

Includes index.

9781305502758


Internet marketing.
Viral marketing.
Internet advertising.
Marketing.
Social media
Online social networks.

658.872 / B241s