Barker, Melissa S.,
Social media marketing a strategic approach/
Melissa S. Barker
- 2nd Edition
- Massachusetts: Cengage Learning, 2017.
- xv, 330 pages: colored images, figures; 28 cm.
Includes index.
9781305502758
Internet marketing.
Viral marketing.
Internet advertising.
Marketing.
Social media
Online social networks.
658.872 / B241s