Behavioral finance for private banking from the art of advice to the science of advice/
Kremena Bachmann
- 2nd Edition
- New Jersey: John Wiley & Sons, 2018.
- vii, 244 pages: figures, tables; 24 cm.
- Wiley Finance Series .
Includes index.
Includes bibliographical references pages (227-233).
9781119453703
Private bank. Investments--Psychological aspects. Bank and banking --Customer services. Finance--Psychological aspects. Asset allocation. Bank investments. Finance, Personal --Psychological aspects.