Bachmann, Kremena

Behavioral finance for private banking from the art of advice to the science of advice/ Kremena Bachmann - 2nd Edition - New Jersey: John Wiley & Sons, 2018. - vii, 244 pages: figures, tables; 24 cm. - Wiley Finance Series .

Includes index.

Includes bibliographical references pages (227-233).

9781119453703


Private bank.
Investments--Psychological aspects.
Bank and banking --Customer services.
Finance--Psychological aspects.
Asset allocation.
Bank investments.
Finance, Personal --Psychological aspects.

332.1230688 / B124