TY  - BOOK
AU  - Doole, Isobel
AU  - Lowe,Robin
AU  - Kenyon,Alexandra
TI  - International marketing strategy: analysis, development and implementation
SN  - 9781473723702
U1  - 658.848 
PY  - 2016///
CY  - United Kingdom
PB  - Cengage Learning
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes index; Includes bibliographical references
ER  -