TY  - BOOK
AU  - Andrews, J. Craig
AU  - Shimp,Terence A.
TI  - Advertising, promotion, and other aspects of integrated marketing communications
SN  - 9781337282659
U1  - 658.802 
PY  - 2018///
CY  - USA
PB  - Cengage Learning
KW  - Communication in marketing
KW  - Sales promotions
N1  - Includes index
ER  -