Andrews, J. Craig <br/><br/>
Advertising, promotion, and other aspects of integrated marketing communications 
J. Craig Andrews 
 - 10th  Edition 
 - USA:  Cengage Learning,  2018. 
 - xix, 635 pages:  colored images, figures, tables;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781337282659 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotions.
<br/><br/><label>Dewey Class. No.: </label>658.802  / An261a