TY  - BOOK
AU  - Pride,  William M.,
AU  - Ferrell,O.C.
AU  - Lukas,Bryan A.
AU  - Schembri,Sharon
AU  - Outi,Niininen
AU  - Casidy,Riza
TI  - Marketing principles
SN  - 9780170386180
U1  - 658.8 
PY  - 2018///
CY  - Australia
PB  - Cengage Learning
KW  - Marketing
KW  - Textbooks
KW  - Management
KW  - Customer relation
N1  - Includes Index
ER  -