Marketing services and resources in information organizations
Zhixian Yi
- Massachusetts: Elsevier, 2018.
- xxii, 131 pages: tables; 23 cm.
- Chandos Information Professional Series .
Includes Index,
Includes Bibliographical References.
9780081007983
Internet marketing. Information technology--Management. Information services--Marketing. Telemarketing. Information services industry--Management. Academic libraries--Marketing.