Young, Richard O., <br/><br/>
Persuasive communication  how audiences decide/ 
Richard O. Young 
 - 2nd  Edition 
 - New York:  Routledge,  2017. 
 - xvi, 464 pages:  figures, tables;  26 cm. 
<br/><br/> Includes Index, 
<br/><br/>Includes Bibliographical References pages (359-452). 
<br/><br/><label>ISBN: </label>9781138920378 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication--Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>658.45  / Y841p