TY - BOOK AU - Bamford,Charles E. AU - Bruton,Garry D. TI - Entrepreneurship : : the art, science, and process for success / SN - 9781266870286 AV - HD62.5 .B36 2024 U1 - 658.1 PY - 2024///. CY - New York PB - McGraw Hill, KW - Entrepreneurship. KW - Small business KW - Management. KW - Business planning and development. N1 - Includes bibliographical references and index; Part 1: laying the groundwork for your business -- The twenty-first-century entrepreneur -- Individual leadership and entrepreneurial start-ups -- Business idea generation and initial evaluation -- Part 2: due diligence on the business idea -- External analysis -- Business mission and strategy -- Part 3: establishing a financial foundation -- Analyzing cash flow and other financial information -- Financing and accounting -- Business and financial analysis -- Part 4: building the business -- Legal issues with a new business -- Human resources management -- Marketing -- Establishing operations -- Part 5: important issues for entrepreneurs -- Exit/harvest/turnaround -- Franchising and purchasing an existing business-- Part 6: minicases. ER -