the art, science, and process for success Bamford, Charles E. creator author. Bruton, Garry D. author. text bibliography nyu 2024 monographic eng

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xxvi, 337 pages : illustrations ; 27 cm. Part 1: laying the groundwork for your business -- The twenty-first-century entrepreneur -- Individual leadership and entrepreneurial start-ups -- Business idea generation and initial evaluation -- Part 2: due diligence on the business idea -- External analysis -- Business mission and strategy -- Part 3: establishing a financial foundation -- Analyzing cash flow and other financial information -- Financing and accounting -- Business and financial analysis -- Part 4: building the business -- Legal issues with a new business -- Human resources management -- Marketing -- Establishing operations -- Part 5: important issues for entrepreneurs -- Exit/harvest/turnaround -- Franchising and purchasing an existing business-- Part 6: minicases. Charles E. Bamford and Garry D. Bruton. Includes bibliographical references and index Entrepreneurship Small business Management Business planning and development HD62.5 .B36 2024 658.1 B219e 9781266870286 CSPC 261029 20261029145813.0 eng