Entrepreneurship : the art, science, and process for success /
Charles E. Bamford and Garry D. Bruton.
- xxvi, 337 pages : illustrations ; 27 cm.
Includes bibliographical references and index
Part 1: laying the groundwork for your business -- The twenty-first-century entrepreneur -- Individual leadership and entrepreneurial start-ups -- Business idea generation and initial evaluation -- Part 2: due diligence on the business idea -- External analysis -- Business mission and strategy -- Part 3: establishing a financial foundation -- Analyzing cash flow and other financial information -- Financing and accounting -- Business and financial analysis -- Part 4: building the business -- Legal issues with a new business -- Human resources management -- Marketing -- Establishing operations -- Part 5: important issues for entrepreneurs -- Exit/harvest/turnaround -- Franchising and purchasing an existing business-- Part 6: minicases.
9781266870286
Entrepreneurship. Small business--Management. Business planning and development.