TY - BOOK AU - Zacharakis,Andrew AU - Corbett,Andrew C. AU - Bygrave,William D. TI - Entrepreneurship / SN - 9781394262809 AV - HD62.5 .B938 2025 U1 - 658.421 23 PY - 2025///. CY - New Jersey : PB - John Wiley & Sons, Inc., KW - New business enterprises. KW - Entrepreneurship. KW - Small business KW - Management. N1 - Includes index.; An opportunity to lift all: the power of entrepreneurship -- The entrepreneurial process -- Opportunity recognition, shaping, and reshaping -- Prototyping your ideas -- The importance of business models -- Entrepreneurial marketing -- Digital marketing for entrepreneurs -- Building the founding team -- The business planning process -- Building your pro forma -- Raising money for starting and growing a business -- Debts and other forms of financing -- Legal and tax issues, including intellectual property -- Entrepreneurial growth. ER -