Zacharakis, Andrew creator author. Corbett, Andrew C. author. Bygrave, William D. author. text nju 2025 Sixth edition. monographic eng

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xxi, 451 and various pages : illustrations ; 25 cm. An opportunity to lift all: the power of entrepreneurship -- The entrepreneurial process -- Opportunity recognition, shaping, and reshaping -- Prototyping your ideas -- The importance of business models -- Entrepreneurial marketing -- Digital marketing for entrepreneurs -- Building the founding team -- The business planning process -- Building your pro forma -- Raising money for starting and growing a business -- Debts and other forms of financing -- Legal and tax issues, including intellectual property -- Entrepreneurial growth. Andrew Zacharakis, and [2 others]. Includes index. New business enterprises Entrepreneurship Small business Management HD62.5 .B938 2025 658.421 Z117e 9781394262809 CSPC 261026 20261026134047.0 eng