02962cam a2200433 i 4500 23581512 CSPC 20261020162537.0 240227s2025 ohu 000 0 eng 2024933476 9798214135625 (paperback) 23581512 DLC eng rda DLC CSPC pcc n-us--- HE7775 .S79 2025 23 384.0973 St826m Straubhaar, Joseph D., author. Media now : understanding media, culture, and technology / Joseph Straubhaar, Robert LaRose, and Lucinda Davenport. Eleventh edition. Mason, Ohio : Cengage, 2025. xxi, 618 pages ; 28 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Part One. Media and the information age -- The changing media -- Media and society -- Part Two. The media -- Books -- Print and e-newspapers -- Magazines -- Recorded music -- Radio -- Film and video -- Television -- Social media -- Video games -- Public relations -- Part Three. Media issues -- Advertising -- Media uses and impacts -- Media policy and law -- Media ethics -- Global communications media. "Media Now, Understanding Media, Culture, and Technology, Eleventh Edition"-- Provided by publisher. "Straubhaar/Larose/Davenport's MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 11th Edition, thoroughly illustrates how media technologies develop, operate, converge and impact society. Its comprehensive introduction to today's global media environment includes ongoing developments in technology, culture and critical theory that transform this rapidly evolving industry. Coverage of history, theories, concepts and technical knowledge prepares you for a career in online, interactive and traditional media. Expanded coverage includes social media consumption, policy changes for internet governance, international trends, online privacy protection, media ethics, mobile media and more. You will learn how various media came about and changed to survive economic shifts in society, culture and technology. Become media savvy as the text opens the back door on media operations and decisions"-- Publisher's website. Telecommunication United States. Information technology United States. Mass media United States. LaRose, Robert, author. Davenport, Lucinda, author. 7 cbc orignew 2 epcn 20 y-gencatlg ddc BK 23 384.0973 St826m CIR 2025 0 0 0 ddc 0 0 CSPC CSPC CIR 2026-10-20 0 CIR 384.0973 St826m 2025 032770 2026-10-20 16:26:03 1-1 2026-10-20 BK 33824 33824