02598cam a2200373 i 450000100090000000300050000900500170001400800410003101000170007202000310008903500130012004000290013304200080016204300120017005000220018208200250020410000360022924501220026525000220038726400350040930000290044433600260047333700280049933800270052750400510055450504090060552001060101452009300112065000380205065000430208865000310213170000290216270000330219123581512CSPC20261020162537.0240227s2025    ohu           000 0 eng    a  2024933476  a9798214135625q(paperback)  a23581512  aDLCbengerdacDLCdCSPC  apcc  an-us---00aHE7775b.S79 202500223a384.0973bSt826m1 aStraubhaar, Joseph D.,eauthor.10aMedia now :bunderstanding media, culture, and technology /cJoseph Straubhaar, Robert LaRose, and Lucinda Davenport.  aEleventh edition. 1aMason, Ohio :bCengage,c2025.  axxi, 618 pages ;c28 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.0 aPart One. Media and the information age -- The changing media -- Media and society -- Part Two. The media -- Books -- Print and e-newspapers -- Magazines -- Recorded music -- Radio -- Film and video -- Television -- Social media -- Video games -- Public relations -- Part Three. Media issues -- Advertising -- Media uses and impacts -- Media policy and law -- Media ethics -- Global communications media.  a"Media Now, Understanding Media, Culture, and Technology, Eleventh Edition"--cProvided by publisher.  a"Straubhaar/Larose/Davenport's MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 11th Edition, thoroughly illustrates how media technologies develop, operate, converge and impact society. Its comprehensive introduction to today's global media environment includes ongoing developments in technology, culture and critical theory that transform this rapidly evolving industry. Coverage of history, theories, concepts and technical knowledge prepares you for a career in online, interactive and traditional media. Expanded coverage includes social media consumption, policy changes for internet governance, international trends, online privacy protection, media ethics, mobile media and more. You will learn how various media came about and changed to survive economic shifts in society, culture and technology. Become media savvy as the text opens the back door on media operations and decisions"--cPublisher's website. 0aTelecommunicationzUnited States. 0aInformation technologyzUnited States. 0aMass mediazUnited States.1 aLaRose, Robert,eauthor.1 aDavenport, Lucinda,eauthor.