02207nam a2200313 i 4500003000500000005001700005008004100022020001800063040003100081050002400112082002200136100002800158245007400186264004000260300005300300336002600353337002800379338002700407504005100434505035800485520076500843650001801608650001901626650004501645650001601690942004501706952012501751999001701876CSPC20261019172326.0261019s2025    nyua     b    001 0 eng d  a9798888367940  aCSPCbengcCSPCdCSPCerda 4aHE8689.4b.R44 202504223a384.54bR259e1 aReeve, Hubert,eauthor.10aElectronic media and broadcasting :ban introduction /cHubert Reeve. 1aNew York :bLarsen & Keller,c2025.  aviii, 233 pages :bcolor illustrations ;c28 cm.  2rdacontentatextbtxt  2rdamediaaunmediatedbn  2rdacarrieravolumebnc  aIncludes bibliographical references and index.0 aElectronic media: an overview -- Understanding broadcast engineering -- Broadcasting evolution and history of mass media -- Broadcasting essentials: major components and concepts -- Electronic media applications: modern journalism and publishing -- Electronic media advertising: strategies and techniques -- Broadcast production: types and significance.  a"Electronic media deals with a broad range of platforms that enable the transmission of information, while broadcasting specifically refers to the distribution of content through electronic devices. Key channels of electronic media utilized in broadcasting include television, radio, telephones, computers, laptops, and gaming consoles, among others. The media play an essential role in the dissemination of both audio and visual content to diverse audiences. This book outlines the processes and applications of electronic media and broadcasting in detail. It attempts to understand the multiple branches that fall under the discipline. For someone with an interest and eye for detail, this book covers the most significant topics in this field"-- Back cover. 0aBroadcasting. 0aDigital media. 0aBroadcastingxTechnological innovations. 0aMass media.  2ddcn0cBKe23h384.54iR259ekCIRm2025  00102ddc4070aCSPCbCSPCcCIRd2026-10-19l0oCIR 384.54 R259e 2025p032625r2026-10-19 17:23:46t1-1w2026-10-19yBK  c33803d33803