TY  - BOOK
AU  - Reeve,Hubert
TI  - Electronic media and broadcasting: an introduction 
SN  - 9798888367940
AV  - HE8689.4 .R44 2025
U1  - 384.54 23
PY  - 2025///
CY  - New York
PB  - Larsen & Keller
KW  - Broadcasting
KW  - Digital media
KW  - Technological innovations
KW  - Mass media
N1  - Includes bibliographical references and index; Electronic media: an overview -- Understanding broadcast engineering -- Broadcasting evolution and history of mass media -- Broadcasting essentials: major components and concepts -- Electronic media applications: modern journalism and publishing -- Electronic media advertising: strategies and techniques -- Broadcast production: types and significance
N2  - "Electronic media deals with a broad range of platforms that enable the transmission of information, while broadcasting specifically refers to the distribution of content through electronic devices. Key channels of electronic media utilized in broadcasting include television, radio, telephones, computers, laptops, and gaming consoles, among others. The media play an essential role in the dissemination of both audio and visual content to diverse audiences. This book outlines the processes and applications of electronic media and broadcasting in detail. It attempts to understand the multiple branches that fall under the discipline. For someone with an interest and eye for detail, this book covers the most significant topics in this field"-- Back cover
ER  -