02188nam a2200313 i 4500 CSPC 20261019172326.0 261019s2025 nyua b 001 0 eng d 9798888367940 CSPC eng CSPC CSPC rda HE8689.4 .R44 2025 23 384.54 R259e Reeve, Hubert, author. Electronic media and broadcasting : an introduction / Hubert Reeve. New York : Larsen & Keller, 2025. viii, 233 pages : color illustrations ; 28 cm. rdacontent text txt rdamedia unmediated n rdacarrier volume nc Includes bibliographical references and index. Electronic media: an overview -- Understanding broadcast engineering -- Broadcasting evolution and history of mass media -- Broadcasting essentials: major components and concepts -- Electronic media applications: modern journalism and publishing -- Electronic media advertising: strategies and techniques -- Broadcast production: types and significance. "Electronic media deals with a broad range of platforms that enable the transmission of information, while broadcasting specifically refers to the distribution of content through electronic devices. Key channels of electronic media utilized in broadcasting include television, radio, telephones, computers, laptops, and gaming consoles, among others. The media play an essential role in the dissemination of both audio and visual content to diverse audiences. This book outlines the processes and applications of electronic media and broadcasting in detail. It attempts to understand the multiple branches that fall under the discipline. For someone with an interest and eye for detail, this book covers the most significant topics in this field"-- Back cover. Broadcasting. Digital media. Broadcasting Technological innovations. Mass media. ddc 0 BK 23 384.54 R259e CIR 2025 0 0 ddc 0 0 CSPC CSPC CIR 2026-10-19 0 CIR 384.54 R259e 2025 032625 2026-10-19 17:23:46 1-1 2026-10-19 BK 33803 33803