01871nam a2200289 i 4500 CSPC 20261019113056.0 261019s2024 ii b 001 0 eng d 9789395401463 CSPC eng CSPC CSPC rda P91.3 .N37 2024 302.230721 N164m 23 Narang, Abhay, author. Media research methods / Abhay Narang. New Delhi, India : Rajat Publications, 2024. xii, 240 pages ; 25 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. The nature of the audience -- Media research and advertisement -- Power of audience and media research -- Mass media and entertainment research -- Research method in media and social change -- Research in media effects -- Media in society -- Research on the effects of media violence -- Research method in media management. "Media research methods are the practical procedures for carrying out a research project. Today, the most significant research strategies being used to study the impact of media on antisocial and prosocial behaviour are experiments and surveys. Researchers who study the effects of mass media have used most of the technique discussed in this book such as content analysis, field experiments, surveys, panels and observation. This book covers the state of media and communication research its development, present status, and future potential"-- Back cover. Mass media Research Methodology. Communication Research Methodology. ddc 0 BK N164m 23 302.230721 CIR 2024 0 0 ddc 0 0 CSPC CSPC CIR 2026-10-19 0 CIR 302.230721 N164m 2024 032722 2026-10-19 10:46:52 1-1 2026-10-19 BK 33777 33777