Narang, Abhay, <br/><br/>
Media research methods / 
Abhay Narang. 
 - xii, 240 pages ;  25 cm. 
<br/><br/>Includes bibliographical references and index.  
<br/><br/>The nature of the audience -- Media research and advertisement -- Power of audience and media research -- Mass media and entertainment research -- Research method in media and social change -- Research in media effects -- Media in society -- Research on the effects of media violence -- Research method in media management.    
<br/><br/> "Media research methods are the practical procedures for carrying out a research project. Today, the most significant research strategies being used to study the impact of media on antisocial and prosocial behaviour are experiments and surveys. Researchers who study the effects of mass media have used most of the technique discussed in this book such as content analysis, field experiments, surveys, panels and observation. This book covers the state of media and communication research its development, present status, and future potential"-- Back cover. 
<br/><br/><label>ISBN: </label>9789395401463 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Methodology.--Research<br/>Communication--Methodology.--Research
<br/><br/><label>LC Class. No.: </label>P91.3  / .N37 2024 
<br/><br/><label>Dewey Class. No.: </label>302.230721  / N164m