Doing media research /
Michael Stevenson and Misha Kavka.
- xvi, 296 pages : illustrations ; 25 cm.
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Includes bibliographical references and index.
Section I. Fundamentals -- What is research? -- What is an idea? -- What is a media research topic? -- What is a research question? -- What is a theoretical framework? -- What is method? -- What is analysis? -- What is ethical research? -- Section II. The research process -- Choosing sources and collecting data -- Picking apart and piecing together: interpreting media texts -- Sorting and counting: structured analysis of media content -- Asking and listening: researching with producers, audiences and users -- Mapping and visualizing: illustrating ideas and exploring data -- Section III. The writing process -- Genres of research writing -- Argumentation -- Responsible citation -- Giving and receiving feedback.
"What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.You will encounter: A 'Fundamentals' section covering eight big topics like 'what is method?' ; A global perspective reflected in case studies of media research in Asia, Africa and South America ; Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes ; Integrated discussion of contemporary issues like the ethics of social media research. This essential companion will empower any media student to tackle their research with confidence and skill"-- Back cover.