Mass communication theory and research /
Blake Morgan.
- x, 319 pages ; 26 cm.
Includes index.
Concepts of research -- Communication theory -- Mass media and communication process -- Internet and mass communication: research and analysis -- Content analysis -- Professional norms versus online audience metrics.
"Communication is the act of giving, receiving and sharing information from one place, person and group to another. There are multiple ways of communicating out of which mass communication is large and widely spread means to communicate. It includes Television, Radio, Print Media, and Social Media through which they connect with general public and influences their education, tradition and fashion. It is an expansive field that considers not only how and why a message is created, but also the medium through which it is sent. It has taken deep roots in the world and became an important factor to be considered while you want to know the general public. This book "Mass Communication Theory and Research"” offers an in dispensable guide for students in a wide of courses including research methods and approaches used in the study of mass communication and media. Beginning with a clear and cogent discussion behind good research including right methods for individual search. It also contains challenges of media measurement, its quantification, datafication and assessments. This book is very helpful for them who willing to have an in-depth and clear knowledge about mass communication"-- Back cover.