02897cam a22003975i 450000100090000000300050000900500170001400700030003100800410003401000170007501500190009201600180011102000290012902400180015803500220017604000570019804200140025505000200026908200190028910001330030824500680044125000240050926400340053330000550056733600210062233600280064333700250067133800230069650000280071950400510074750506920079852009580149065000160244865000140246465000210247823704908CSPC20261014091654.0t|240523s2025 ohua b 001 0 eng d a 2024939230 aGBC4719652bnb7 a3000719652Uk a9798214135519qpaperback8 aCIPO000045530 a(OCoLC)1457986950 aUKMGBbengerdacUKMGBdOCLCOdOCLCLdYDXdDLCdCSPC alccopycat00aP90b.B489 202504a302.23223b231 aBiagi, Shirley,eauthor.1https://id.oclc.org/worldcat/entity/E39PBJmhRcc8v8BtmdKHkyYMfq1https://isni.org/isni/000000011646998710aMedia/impact :ban introduction to mass media /cShirley Biagi. aThirteenth edition. 1aMason, Ohio :bCengage,c2025 axxvi, 387 pages :billustrations (color) ;c28 cm. atext2rdacontent astill image2rdacontent aunmediated2rdamedia avolume2rdacarrier aPrevious edition: 2017. aIncludes bibliographical references and index.0 aSection One. Mass media industries -- Mass media and everyday life -- Books: rearranging the page -- Newspapers: mobilizing delivery -- Magazines: chasing the audience -- Music streaming sounds -- Radio: riding new waves -- Movies: digitizing dreams -- Television: switching channels -- Digital media: widening the web -- Section Two. Selling the message -- Advertising: catching consumers -- Public relations: promoting ideas -- Section Three. Focusing the message -- News and information: staying connected -- Social and political issues shaping the arguments -- Law and regulation: reforming the rules -- Mass media ethics: taking responsibility -- Global media: communicating change. a"From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The thirteenth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples"-- Amazon. 0aMass media. 6aMeĢdias. 7amass media.2aat