Media/impact : an introduction to mass media /
Shirley Biagi.
- Thirteenth edition.
- xxvi, 387 pages : illustrations (color) ; 28 cm.
Previous edition: 2017.
Includes bibliographical references and index.
Section One. Mass media industries -- Mass media and everyday life -- Books: rearranging the page -- Newspapers: mobilizing delivery -- Magazines: chasing the audience -- Music streaming sounds -- Radio: riding new waves -- Movies: digitizing dreams -- Television: switching channels -- Digital media: widening the web -- Section Two. Selling the message -- Advertising: catching consumers -- Public relations: promoting ideas -- Section Three. Focusing the message -- News and information: staying connected -- Social and political issues shaping the arguments -- Law and regulation: reforming the rules -- Mass media ethics: taking responsibility -- Global media: communicating change.
"From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The thirteenth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples"-- Amazon.