03197cam a22004218i 450000100090000000300050000900500170001400800410003101000170007202000180008903500130010704000340012004200080015405000200016208200350018210000320021724500900024925000180033926300090035726400440036630000650041033600260047533700280050133800270052950400510055650506940060752009500130152100310225152100350228265000160231765000280233365000200236177601620238190600450254394200450258895201250263399900170275823226066CSPC20261014094405.0230713s2024    iau      b    001 0 eng    a  2023031602  a9781266873492  a23226066  aDLCbengerdacDLCdDLCdCSPC  apcc00aP90b.B284 202400a302.23bB231i223/eng/202307131 aBaran, Stanley J.,eauthor.10aIntroduction to mass communication :bmedia literacy and culture /cStanley J. Baran.  a2024 release.  a1111 1aNew York, NY :bMcGraw Hill LLC,c2024.  axxv, 389 [G-10, I-27] pages :bcolor illustrations ;c28 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.0 aPart 1. Laying the groundwork -- Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Part 2. Media, media industries, and media audiences -- Books -- Newspapers, online news, and an evolving journalism -- Print and online magazines -- The movies -- Radio, streaming, and the recording industry -- Television and streaming video -- Video games -- The internet and social media -- Part 4. Strategic communication industries -- Public relations -- Advertising and brand influence -- Part 4. Mass-mediated culture in the information age -- Theories and effects of mass communication -- Media freedom, regulation and ethics -- Global media.  a"Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today's ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--cProvided by publisher.  aAges 18+bMcGraw Hill LLC.  aGrades 10-12bMcGraw Hill LLC. 0aMass media. 0aMass media and culture. 0aMedia literacy.08iOnline version:aBaran, Stanley J.tIntroduction to mass communicationbThirteenth edition.dDubuque : McGraw Hill LLC, 2024z9781265433840w(DLC) 2023031603  a0bvipcorignewd1eecipf20gy-gencatlg  2ddccBKe23h302.23iB231ikCIRm2024n0  00102ddc4070aCSPCbCSPCcCIRd2026-10-08l0oCIR 302.23 B231i 2024p032762r2026-10-08 14:00:29t1-1w2026-10-08yBK  c33645d33645