media literacy and culture Baran, Stanley J. creator author. text bibliography iau 2024 2024 release. monographic eng

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xxv, 389 [G-10, I-27] pages : color illustrations ; 28 cm. "Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today's ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- Part 1. Laying the groundwork -- Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Part 2. Media, media industries, and media audiences -- Books -- Newspapers, online news, and an evolving journalism -- Print and online magazines -- The movies -- Radio, streaming, and the recording industry -- Television and streaming video -- Video games -- The internet and social media -- Part 4. Strategic communication industries -- Public relations -- Advertising and brand influence -- Part 4. Mass-mediated culture in the information age -- Theories and effects of mass communication -- Media freedom, regulation and ethics -- Global media. Ages 18+ McGraw Hill LLC. Grades 10-12 McGraw Hill LLC. Stanley J. Baran. Includes bibliographical references and index. Mass media Mass media and culture Media literacy P90 .B284 2024 302.23 B231i Baran, Stanley J. Dubuque : McGraw Hill LLC, 2024 Thirteenth edition. (DLC) 2023031603 9781266873492 2023031602 DLC 230713 20261014094405.0 23226066 eng