03271cam a22004338i 4500 23226066 CSPC 20261014094405.0 230713s2024 iau b 001 0 eng 2023031602 9781266873492 23226066 DLC eng rda DLC DLC CSPC pcc P90 .B284 2024 302.23 B231i 23/eng/20230713 Baran, Stanley J., author. Introduction to mass communication : media literacy and culture / Stanley J. Baran. 2024 release. 1111 New York, NY : McGraw Hill LLC, 2024. xxv, 389 [G-10, I-27] pages : color illustrations ; 28 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Part 1. Laying the groundwork -- Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Part 2. Media, media industries, and media audiences -- Books -- Newspapers, online news, and an evolving journalism -- Print and online magazines -- The movies -- Radio, streaming, and the recording industry -- Television and streaming video -- Video games -- The internet and social media -- Part 4. Strategic communication industries -- Public relations -- Advertising and brand influence -- Part 4. Mass-mediated culture in the information age -- Theories and effects of mass communication -- Media freedom, regulation and ethics -- Global media. "Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today's ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- Provided by publisher. Ages 18+ McGraw Hill LLC. Grades 10-12 McGraw Hill LLC. Mass media. Mass media and culture. Media literacy. Online version: Baran, Stanley J. Introduction to mass communication Thirteenth edition. Dubuque : McGraw Hill LLC, 2024 9781265433840 (DLC) 2023031603 0 vip orignew 1 ecip 20 y-gencatlg ddc BK 23 302.23 B231i CIR 2024 0 0 0 ddc 0 0 CSPC CSPC CIR 2026-10-08 0 CIR 302.23 B231i 2024 032762 2026-10-08 14:00:29 1-1 2026-10-08 BK 33645 33645