02963cam a22003378i 450000100090000000300050000900500170001400800410003101000170007202000310008903500130012004000290013304200080016205000250017008200350019510000280023024501180025826300090037626400560038530000280044133600260046933700280049533800270052350400510055050503770060152014370097865000230241565000300243865000190246877601380248723294686CSPC20261008102033.0230824s2023    nyu      b    001 0 eng    a  2023032201  a9781032425849q(paperback)  a23294686  aDLCbengerdacDLCdCSPC  apcc00aPN171.055b.F34 202400a808.042bF14w223/eng/202308241 aFaherty, Anna,eauthor.10aWriting online and audio stories :bcrafting nonfiction for websites, podcasts, and social media /cAnna Faherty.  a2312 1aNew York, NY ;aAbingdon, Oxon :bRoutledge,c2023.  axv, 163 pages ;c24 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.0 aPart I. Understanding audiences and stories -- Understanding online readers and listeners -- How we respond to stories: the story funnel -- Six essential story ingredients -- Part II. Developing online and audio stories -- Storytelling with purpose -- Constructing your story -- Telling your story -- Writing for listeners -- Reviewing, editing, and publishing your story.  a"Guiding readers through the unique challenges and choices presented by digital publication, this book provides a practical set of tools to help students, creatives, and content professionals craft emotionally engaging nonfiction stories for online readers and listeners. From considering what story to tell, to bringing narratives to life in practice, Anna Faherty explains what gives stories their unique power and demonstrates how to successfully combine techniques from short-stories and screenwriting with journalistic practices like fact checking and verification. Examples from corporate websites, personal blogs, podcasts, and social media set out how to attract and involve readers and listeners, and how to prompt them to take action. Readers will come away with a straightforward framework for planning and crafting storytelling projects and an understanding of text and script development, copyright, and editing. Each chapter includes summaries of key principles and practical writing tips, while case studies share insights from writers' professional practices - including those who use storytelling to influence customers or advocate for change. Writing Online and Audio Stories is a valuable entry-point for creative writers, podcasters, and professionals in PR and marketing, as well as students undertaking courses such as Digital Writing, Creative Nonfiction and Multimedia Storytelling"--cProvided by publisher. 0aOnline authorship. 0aSocial mediaxAuthorship. 0aDigital media.08iOnline version:aFaherty, Anna, 1969-tWriting online and audio stories;dNew York : Routledge, 2023z9781003363347w(DLC) 2023032202