TY  - BOOK
AU  - Levitan,Steve
TI  - The content production business: legal, economic and creative fundamentals 
SN  - 9781032460161
AV  - P91.6 .L48 2024
U1  - 791.430232 23/eng/20230810
PY  - 2024///
CY  - New York, NY, Abingdon, Oxon
PB  - Routledge
KW  - Mass media
KW  - Vocational guidance
KW  - North America
KW  - Economic aspects
KW  - Law and legislation
N1  - Includes bibliographical references and index; Introduction -- Storytelling and technology -- The basics : what you need to know -- Starting up -- Basics of business plans and operating plans -- Business development -- Monetizing rights, managing revenue streams -- Ethics and social responsibility -- Mistakes to avoid -- Conclusion
N2  - "This book goes beyond the technical steps in the process of making film, TV, and media material, examining what it means to be an ongoing supplier of content to the marketplace and how to become one. Steve Levitan brings insights and experience from his lifelong career producing in the content industry, where he has also acted as a professional advisor to content makers, distributors and providers, whilst setting up his own production company. Producing as a Business offers strategic, tactical, financial, legal and marketing insights for the successful establishment of content creation enterprises. Readers will gain insight into how to avoid starting from square one with each project, while also learning how to maintain a meaningful level of ownership and build a revenue stream that can sustain a core operation, helping establish them as a "player" in the industry. This text is aimed at the international production industry, with real examples referred to throughout. Film, television, and media production students who are looking to understand the business of producing, as well as first-time producers who are already familiar with the basics of the production process, will benefit from an examination of the building blocks that form lasting production companies"--
ER  -