The legal, economic and creative fundamentals Levitan, Steve 1952- creator author. text bibliography nyu 2024 monographic eng

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xiv, 212 pages ; 24 cm. "This book goes beyond the technical steps in the process of making film, TV, and media material, examining what it means to be an ongoing supplier of content to the marketplace and how to become one. Steve Levitan brings insights and experience from his lifelong career producing in the content industry, where he has also acted as a professional advisor to content makers, distributors and providers, whilst setting up his own production company. Producing as a Business offers strategic, tactical, financial, legal and marketing insights for the successful establishment of content creation enterprises. Readers will gain insight into how to avoid starting from square one with each project, while also learning how to maintain a meaningful level of ownership and build a revenue stream that can sustain a core operation, helping establish them as a "player" in the industry. This text is aimed at the international production industry, with real examples referred to throughout. Film, television, and media production students who are looking to understand the business of producing, as well as first-time producers who are already familiar with the basics of the production process, will benefit from an examination of the building blocks that form lasting production companies"-- Introduction -- Storytelling and technology -- The basics : what you need to know -- Starting up -- Basics of business plans and operating plans -- Business development -- Monetizing rights, managing revenue streams -- Ethics and social responsibility -- Mistakes to avoid -- Conclusion. Steve Levitan. Includes bibliographical references and index. n------ Mass media Vocational guidance North America Mass media Economic aspects North America Mass media Law and legislation North America P91.6 .L48 2024 791.430232 L579c Levitan, Steve, 1952- New York, NY : Routledge, 2024 (DLC) 2023022723 9781032460161 2023022722 LBSOR 230523 20261008095832.0 23141521 eng